The Jewel of the Asia Pacific, a Sanctuary of Serenity and Balinese Authenticity. To Natadesa, home is more than just a place; it’s an environment and an existence in life. The principle for Natadesa is to plan your residence with a holistic approach, from designing the buildings and spatial layout to your connection with the environment and the area where you will live and integrate as a whole.
Natadesa is a luxury residential development with units valued at IDR 13 Billion.
Selling a high-ticket property requires high-quality, highly-qualified leads — not mass traffic.
However, before working with us, Natadesa faced several issues:
Their old website did not reflect the elite positioning of the brand.
No clear structure for capturing premium buyers.
No strategic audience segmentation for high-value real estate.
No strong data foundation to target serious buyers.
Ads were not generating consistent hot leads.
To sell elite property, the marketing must feel elite — and that’s where we stepped in.
Our strategy focused on data, premium positioning, and precision targeting.
1. Buyer Database Extraction & Persona Matching
We requested access to Natadesa’s previous buyer database.
Why? Because past buyers reveal the profile of future buyers.
We analysed:
Age
Location
Interest patterns
Income signals
Behavioural indicators
This allowed us to create accurate buyer personas and target only the top-tier audience segments.
2. Custom Audience + Lookalike Expansion
Using the buyer database, we built:
Custom audiences for retargeting
Multiple tiers of Lookalike audiences (1%–5%)
Segmented audiences based on engagement & intent
This ensured Meta delivered ads only to people with verified high-value behaviour.
3. A New Elite Website That Reflects a 13B Property
Natadesa’s old website did not communicate premium luxury, and this created friction with buyers.
We redesigned the website to:
Match the visual identity of elite property
Create smoother user flow
Build stronger credibility
Increase conversion rate
Highlight key selling points and lifestyle value
A premium product must have a premium digital presence.
4. Full-Funnel Advertising Strategy
We structured Meta Ads with:
Elite lifestyle creatives
Strong value propositions
Storytelling angles
Retargeting layers for high-intent users
Lead generation optimised for quality, not volume
The goal was clear: generate qualified hot leads ready to buy.
After launching the new strategy and redesigned website, Natadesa achieved outstanding performance:
Together, the campaigns delivered a strong pipeline of qualified, serious buyers for a 13B luxury residential unit.
From outdated branding and unclear targeting, to a powerful, data-driven marketing engine consistently delivering elite property buyers.