premium sushi delivery brand based in Bali, Indonesia, founded by Chef Anna Madani, a finalist from MasterChef Indonesia Season 10. We specialize in high-quality sushi made with fresh ingredients and offer a unique delivery-only concept.
Filadelfia is a booming sushi delivery brand operating in Bali and Jakarta. From day one, the founders wanted one thing:
All orders should go through WhatsApp.
But they had several challenges:
No website to showcase menu, locations, or ordering flow.
No tracking system to measure WhatsApp orders from ads.
No database collection for retargeting or loyalty.
No structured digital marketing strategy.
To grow, Filadelfia needed a full funnel built around WhatsApp conversion — not a traditional e-commerce checkout.
We built Filadelfia’s digital ecosystem from scratch with a clear objective:
Turn ads → WhatsApp chats → purchases.
1. Brand-New Website Built for Conversion
We designed a simple, fast, conversion-focused website that:
Showcases menu items clearly
Directs customers immediately to WhatsApp
Builds trust for new users
Aligns with their brand as a modern sushi delivery company
2. WhatsApp Conversion Schema (Tracking System)
Since WhatsApp has no native tracking, we implemented a third-party tracking system to measure:
WhatsApp clicks from ads
Real message conversations
Conversion flow from chat to purchase
This allowed Filadelfia to finally answer:
“How many real orders came from the ads we ran?”
3. Database Collection for Future Strategy
We used the third-party system to collect:
Customer phone numbers
Order frequency
Location
Behaviour patterns
This database became a powerful remarketing asset, unlocking:
Retargeting audiences
Lookalike audiences
Loyal customer promotions
Re-engagement campaigns
4. Full Digital Marketing Setup From Day One
We handled:
Meta Ads
Retargeting layers
Creative testing
Location-based audience segmentation
All with a single goal: maximize WhatsApp orders every day.
The performance exceeded expectations:
Filadelfia now has a profitable, measurable, and scalable WhatsApp-driven sales ecosystem—built to grow across cities.
From no website, no tracking, and no database, to a full digital ecosystem generating thousands of purchases monthly.