(Lemanja)
A captivating oasis nestled in Uluwatu, Bali. Discover the epitome of serenity and indulge in a world-class lifestyle day club experience.
Lemanja Bali is a lifestyle venue offering a café, bar, pool, and casual coworking space. However, during the early launch phase, the market perceived Lemanja mainly as a F&B hangout, not a place for productivity or day-time work.
Key challenges:
Coworking potential was not recognized
Daytime traffic was low
Customers only associated Lemanja with food & drinks
No strong messaging around “work + leisure” lifestyle
Needed to educate the market about its unique concept
Our goal: Increase awareness, grow daytime traffic, and position Lemanja as Uluwatu’s go-to productive-yet-relaxed workspace.
We executed a phased, structured approach designed to shift customer perception and build a new identity for Lemanja.
Phase 1 — Awareness & Audience Testing
We started by introducing Lemanja to broader audiences and testing interest around:
Ambience
Space visuals
Community vibe
Casual coworking angle
This phase established the foundation for better segmentation and messaging.
Phase 2 — Highlight Lifestyle Value
We showcased the unique blend that only Lemanja offers:
Work + Swim + Relax
Comfortable seating
Daylight ambience
Poolside work culture
Food & drinks for long stays
“Workcation” vibes
This content helped audiences visualize the full Lemanja experience—not just dining.
Phase 3 — Meta Ads Focused on Coworking Message
We amplified the coworking positioning through Meta Ads, with creatives that showed:
People working with laptops
Poolside relaxation
Seamless transition from productivity → leisure
Community moments
This shifted the perception from “just another café” to “a lifestyle + workspace destination.”
Phase 4 — Turning Content Into a Selling Point
Consistent storytelling became Lemanja’s new identity asset.
The coworking concept evolved into a signature selling point, increasing:
Daytime traffic
Longer customer stays
Repeat visitors
Community engagement
Lemanja became known as a work-friendly lifestyle venue, not just an F&B spot.
We helped Lemanja Bali reposition itself from a simple F&B venue into a lifestyle coworking destination. Through phased awareness campaigns, lifestyle-driven content, and coworking-focused Meta Ads, we introduced a new identity: work, swim, relax. The consistent storytelling strengthened brand perception, increased daytime traffic, and successfully activated a new customer segment. With minimal budget, the campaigns generated 19 coworking bookings in just one month, proving strong market interest and an effective creative strategy.