From Low Engagement to High-Converting Content: Flinders Cafe’s 3-Month Turnaround

(Flinders)

 A neighborhood coffee and brunch spot

Overview

/ The Challanges

Flinders Cafe struggled with low engagement (under 1%), inconsistent posting, no clear content strategy, and difficulty reaching the right audience.

/ Our Approach

We rebuilt their content approach from the ground up — introducing a fresh visual direction, a stronger brand tone, consistent weekly content planning, strategic campaign themes, and refined audience targeting.

/ The Result

Within 3 months, Flinders Cafe saw a 30% rise in engagement and a 40% increase in sales.

/ Summary

Flinders Cafe faced low engagement, inconsistent content, and no clear strategy. We refreshed their brand visually, established a consistent weekly content plan, developed campaign-driven themes, and refined audience targeting. In just 3 months, this transformation increased engagement by 30% and boosted sales by 40%.