(White Rock Beach Club)
The ultimate Bali beach club, offering a stunning oceanfront experience at the southernmost tip of Bali Island, right at Melasti Beach, Ungasan. Nestled below the majestic cliffs of Melasti, this best beachfront club in Bali spans over 7,500 m2 and is renowned for its glittering infinity pools, exquisite food and drink menus, and vibrant atmosphere. Whether you’re looking to enjoy live entertainment, relax in the ocean view club, or indulge in a rejuvenating spa & wellness treatment, White Rock offers the perfect setting for unforgettable moments by the sea
Before partnering with us, White Rock Beach Club faced major digital gaps:
No clear ad strategy or campaign structure.
Running Google & Meta ads without funneling or segmentation.
No Meta Pixel installed, resulting in zero conversion tracking.
No booking engine, creating friction for customers trying to reserve.
No competitive keyword strategy to stand out in a crowded beach-club market.
These issues led to wasted budget, limited visibility, and no measurable results.
We rebuilt their performance engine from scratch, creating a scalable and data-driven foundation.
1. Full-Funnel Advertising Strategy
We designed a complete funnel across Meta & Google to move audiences from awareness ➜ interest ➜ conversion.
2. Pixel Installation & Tracking Setup
We implemented:
Meta Pixel
Google Tag Manager
Custom conversion events
End-to-end tracking across booking pages
This allowed us to optimize based on real data, not assumptions.
3. Competitor Keyword Strategy
We restructured Google Ads with:
High-intent keywords
Competitor keywords
Location-based keywords
Negative keyword refinemen.
4. Booking Engine Recommendation
We advised the client:
“If strong results are not achieved within the first 3 months, a booking engine must be developed for a smoother conversion journey.”
But more importantly, we emphasized that this booking engine isn’t only for conversion — it becomes a long-term asset.
Why the booking engine matters:
It collects first-party data (customer emails, phone numbers, booking behavior).
This data becomes a powerful audience pool for retargeting and lookalike campaigns.
It unlocks future marketing strategies, such as:
CRM journeys
Email & SMS marketing
VIP customer segments
Loyalty programs
Seasonal event targeting
This transforms the business from ad-dependent → data-powered.
5. Campaign Development & Creative Direction
We executed multiple ad angles, audiences, retargeting layers, and seasonal campaigns to maximize results.
After building a complete performance ecosystem, the results were outstanding:
White Rock Beach Club now operates with a fully structured, data-driven, and future-ready advertising foundation.
From no structure, no data, and no tracking to a high-performing, data-powered marketing engine delivering exceptional ROAS and long-term growth potential.